NEWS ROOM

Braveheart Black Angus Beef is making news. Check out our latest press releases and news coverage to learn the latest on our premium line of beef.

Media Contact:
Trisha Meade, Manager, Corporate Communications
Performance Food Group
communications@pfgc.com

PathProven® From Performance Food Group Providing First-Ever DNA Trace Back System from Farm to Plate in North America

Nearly 93 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency, according to a 2017 Label Insights study from the Food Marketing Institute1. The survey also revealed 74 percent of consumers would switch from the brands they usually buy to ones that provide more in-depth product information beyond the physical packaging. In Europe, the fresh meat industry has been moving toward this goal for twenty years. In the U.S., Performance Food Group Company (PFG) has been working with European technology innovator, IdentiGEN, for 10 years to align supply chains, building the first complete DNA Trace Back System to the farm. PFG has connected the information loop to provide greater accountability, improve sustainability, ensure quality, and prevent fraud.

Proud Sponsor of the 2016 James Beard Awards Gala Reception

Braveheart Black Angus Beef to Sponsor James Beard Foundation Awards Gala Reception For Second Year

PERFORMANCE Foodservice and Braveheart® Black Angus Beef are taking center stage as an official sponsor of the 2016 James Beard Foundation Awards gala reception in Chicago on May 2. The event follows the ceremony for the prestigious restaurant industry awards, which recognize culinary excellence from across the United States.

Braveheart Black Angus Beef to Sponsor James Beard Foundation Awards Gala Reception

PERFORMANCE Foodservice and Braveheart® Black Angus Beef are taking center stage as an official sponsor of the 2015 James Beard Foundation Awards gala reception in Chicago on May 4. The event follows the ceremony for the prestigious restaurant industry awards, which recognize culinary excellence from across the United States.