DNA TraceBack®
Quality That's Backed By DNA
American consumers not only prefer branded beef but also want to know where their food is coming from. That’s why Braveheart™ Black Angus Beef now comes with guaranteed traceability…which is reassuring for you and meets the expectations of your customers.
DNA TraceBack® is a scientifically proven traceability system which certifies the exact origin of meat products. Each individual animal is DNA sampled so that in every stage of the production chain - from the farm gate, the processing plant and right through to the restaurant plate - the exact origin of Braveheart™ Black Angus Beef is unequivocally guaranteed. A sample of each animal’s DNA code is captured at slaughter and assigned a unique barcode number. This DNA number is then linked to the animal and can be traced during the supply chain all the way through to individual cuts of Braveheart™ Black Angus Beef served in restaurants.